What do Yandex users want to look like? Russians’ image search queries

The average person aims to stay up to speed with the most recent clothing styles and haircuts. From country to country, styles vary and the ideal image is often rooted in cultural influence. Still, a popular movie or a celebrity influences worldwide trends uniting people across the globe to wear a particular pair of sunglasses or cut their hair a certain way.

Sure, cold winters and cultural norms persuade Russians to wear awesome fur coats and beautiful leather boots but there are many other fashionistas contributing to Russian fashion trends.

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