Yandex predicts user ‘churn’ for one of the world’s most popular online games

Customer loyalty and satisfaction is crucial in community-based gaming, where every single player matters, and devoted, experienced gamers are especially valuable for the game. The Yandex big data unit, Yandex Data Factory, took game churn prediction – knowing how many gamers are likely to leave the game – to another level.


Wargaming, an international MMOG developer, whose game World of Tanks, one of the world’s most financially successful games, with over 100 million registered players, can now determine more accurate which players are likely to stop playing soon and take measures to prevent that.


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