"Yandex" starts selling contextual advertising in "VKontakte" social network

"Yandex" will start selling contextual advertising in "VKontakte", Russia's largest social network, said an informed source in one of the online companies.


Like "VKontakte’s" executive director Dmitry Sergeyev and “Yandex’s” advertising network manager Dmitry Popov said in an interview to the “Vedomosti” newspaper, only test version is considered so far.


The parties hope that the collaboration of this kind will enrich the experience of both partners. However, the contract has not been concluded yet, the source said to "Vedomosti".