The company J'son & Partners Consulting presents the results of a study of the Russian market of Pay TV by 2016 and forecasts of its development till 2020.

 

Main results of the study

• Description of the basic and additional services provided by Pay TV operators, their contribution to the total revenue.
• Analysis of the subscriber base and revenues of operators in Russia by type of channel packages (basic, extended, additional, themed, a-la cart)
• The development prospects of new ways to deliver TV content until 2020 have been defined: Smart TV, mobile TV, OTT TV and Internet TV.
• The industry development scenarios for the period till 2020 taking into account the refusal of analogue terrestrial TV in 2018 (subscriber base, ARPU, revenue) have also been defined. They are:

o      Basic scenario.

o      Rapid growth in the penetration of new technologies.

• The subscriber base for HD broadcasting has been analysed, the development forecast for UHD (4K) in Russia has been given.
• The situation in 33 of the largest local markets of PTV is also given in the report, which contains information about the operators in each town, their subscriber base, offers for subscribers and the estimates of operator revenues in 2016.
• The description of the TV content market (manufacturers, aggregators, distributors) is given in view of the recent economic and legislative changes.
• The report contains an audience analysis of Pay TV in 2016.

 

 

The Pay TV market in Russia. Results of 2016

 

In 2016, the subscriber base of Pay TV in Russia increased to 40.88 million subscribers.

 

The main contribution was made by satellite TV (+3,4% of new subscribers) and IPTV (+11,2%). In the baseline forecast till 2020 these segments will continue to grow: satellite dishes - due to the lack of alternatives outside the cities, and IPTV - due to the increasing penetration of broadband access to the Internet. The share of cable TV will be reduced, meanwhile subscribers within the segment will switch from analog TV signals to digital.

 

The subscriber base structure of the market by technology in 2014 and 2015 is shown in Fig.1

 

Source: J'son & Partners Consulting, corporate data

 

In the fight for subscribers in 2016, large operators continued using aggressive marketing campaign, packaging of a large number of services in one offer and discounts on promotion campaigns. The biggest number of new subscribers were attracted by Tricolor TV and Rostelecom. As a result, they account for more than half of all subscribers of paid TV in Russia (Fig. 2).

 

Source: J’son & Partners Consulting

 

The total revenue of the operators from the provision of Pay TV services has increased in 2016 by 9.7% and amounted to 76.7 billion.

 

Forecasts of the Pay TV industry development

 

The Pay TV market in Russia in the coming years will continue to grow in subscribers and revenue. Experts of J'son and Partners predict the average annual growth of revenue on the market for the period up to 2020 at 5-7%.

 

Increasing income of operators is possible due to:

• The development of additional services, such as VOD, Timeshift, Multiroom.
• The change of the channel package policy. Allocation of targeted thematic channels (including their HD and UHD versions) and selling them in separate packages.

 

In the framework of the scenario of faster growth in the penetration of new technologies, J'son & Partners predicts that in 2019 the total number of Pay TV subscribers and subscribers of OTT-services may exceed the number of households in Russia.

 

 

Full results are presented in the report                 

"Atlas of the market of Pay TV services in Russia. Results of 2016"

 

Summary of the study

1.METHODOLOGY AND CLASSIFICATION

2.THE RUSSIAN PAY TV MARKET.

2.1.THE MAIN TRENDS IN THE PAY TV INDUSTRY DEVELOPMENT IN 2015-2016.

2.2.DRIVERS AND BARRIERS IN THE DEVELOPMENT OF PAY TV IN RUSSIA.

2.3.QUANTITATIVE INDICATORS OF PTV IN 2015 - 2016.

2.3.1.Basic services.

2.3.2.Social TV.

2.3.3.Packages of TV channels. Proportion between basic, additional and a la cart.

2.3.4.Additional services (multiscreen, VOD, multiroom).

2.3.5.Subscriber base of HD-channels, the 4K broadcast potential.

2.3.6.Digital terrestrial television and its impact on the PTV market.

2.3.7.Smart TV, mobile TV, OTT TV and Internet TV.

2.4.SCENARIOS FOR THE PAY TV MARKET IN RUSSIA IN 2014-2020.

3.LOCAL MARKETS OF PTV

3.1. MOSCOW

3.2. SAINT-PETERSBURG

3.3. BARNAUL

3.4. BRYANSK

3.5. VLADIVOSTOK

3.6. VOLGOGRAD

3.7. VORONEZH

3.8. EKATERINBURG

3.9. IZHEVSK

3.10. IRKUTSK

3.11. KAZAN

3.12. KEMEROVO

3.13. KRASNODAR

3.14. KRASNOYARSK

3.15. LIPETSK

3.16. NIZHNY NOVGOROD

3.17. NOVOSIBIRSK

3.18. OMSK

3.19. PERM

3.20. ROSTOV-ON-DON

3.21. RYAZAN

3.22. SAMARA

3.23. SARATOV

3.24. STAVROPOL

3.25. TVER

3.26. TOLYATTI

3.27. TOMSK

3.28. TULA

3.29. TYUMEN

3.30. UFA

3.31. KHABAROVSK

3.32. CHELYABINSK

3.33. YAROSLAVL

3.34. ASSESSMENT OF USE OF DIGITAL TERRESTRIAL TV IN RUSSIAN CITIES AS THE LARGEST PAY TV MARKETS.

4. CONTENT

4. 1. LIST OF NON-TERRESTRIAL TV CHANNELS PRESENTED IN RUSSIA

4.2. PRODUCERS, AGGREGATORS AND DISTRIBUTORS OF TV CONTENT FOR PAY TV

5. AUDIENCE OF PAY TV CHANNELS

CONCLUSIONS

LIST OF COMPANIES MENTIONED IN THE REPORT

APPENDIX 1. PROFILES OF MAJOR OPERATORS

PROFILES OF MAJOR CABLE TELEVISION OPERATORS

PROFILES OF MAJOR SATELLITE TV OPERATORS

PROFILES OF MAJOR IPTV OPERATORS

PROFILES OF MAJOR OPERATORS OF OTT VIDEO SERVICES

 

 

This newsletter is prepared by J'son & Partners Consulting. We work hard to provide factual and prognostic data that fully reflect the situation and available at the time of the release. J'son & Partners Consulting reserves the right to revise the data after publication of new official information by individual players.

 

Copyright © 2017, J'son & Partners Consulting. The media can use the text, graphics and data contained in this market review only using a link to the source of information - J'son & Partners Consulting or with an active link to the JSON.TV portal

™ J'son & Partners [registered trademark]

 

 

For more information, please contact:
Dmitriy Kolesov Director of TV and content department   dkolesov@json.ru J'son & Partners Consulting	101990, Moscow Armenian Lane, 11/2 b. 1A Tel.: +7 (495) 625-72-45 Web site: www.json.ru; www.json.tv

The company J'son & Partners Consulting presents the results of a study of the Russian market of Pay TV by 2016 and forecasts of its development till 2020.