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English Language Learning Market, 2021. ESL for Kids: Online-Schools and Trends

June 2021

Analytical Report (full version)

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Analytical Report (full version)

English Language Learning Market, 2021. ESL for Kids: Online-Schools and Trends
English Language Learning Market, 2021. ESL for Kids: Online-Schools and Trends
June 2021

English Language Learning Market, 2021. ESL for Kids: Online-Schools and Trends

June 2021

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J’son & Partners conducted “English Language Learning Market, 2021 ESL for Kids: Online-Schools and Trends” and estimated English Language Learning Markets globally and in geographic regions (Europe, APAC, Latin America and MENA, including TOP 6 countries with largest ESL markets), analyzed market drivers and trends and reviewed more than 90 global and local online schools operating on a basis of different business models, focused on a segment of children learning English online with a teacher.  

 

 

1. EdTech Market Size, Drivers and Trends

 


1.1. Global EdTech Market Size


Education is one of the world’s largest industries, making up more than 6% of GDP.


Global Education & Training expenditure from governments, companies and consumers totaled $5.4T in 2020 and will rise to $7.3T by 2025(1), and even more than $10T by 2030(2). 

 

1 - https://www.holoniq.com/edtech/10-charts-that-explain-the-global-education-technology-market/
2 - https://www.holoniq.com/2030/

 

 

Such dramatic surge is largely driven by population growth(3) as well as continuing digitalization of education all over the world, that will bring 1.2 bn graduates more than today (K-12 and post-secondary) and will require additional 100 million teachers and educational infrastructure by 2030(4).

 

Global Education Technology market (EdTech(5)) amounted less than 4% of the total Education expenditure in 2020 and will nearly double in 2025, from $227 bn till $404 bn (by conservative forecast, amounted 5% of the total Education expenditure). 

 


3 - According to United Nations, the world’s population will exceed 8.5 billion by 2030. https://www.un.org/
4 - Education in 2030. Five scenarios for the future of learning and talent. https://www.holoniq.com/2030/
5 - EdTech is the combination of advanced technologies and digital tools facilitating and enhancing teaching and learning processes, commonly assessed as digital spend on hardware, software and technology enabled services.

 

 

1.2. Pandemic Impact as an unforeseen Game-Changer for EdTech

 


Above is adjusted market estimations made by most authoritative education advisors in the industry due to obvious post-COVID changes, who witnessed accelerated market urge, representing a 2.5x growth or 16.3% CAGR, between 2019-2025.

 

Before-Corona EdTech prospects were more conservative because of existing inertia in the adoption of new forms of technology-enabled learning process(6).

 

6 - Global EdTech Market to reach $404B by 2025 - 16.3% CAGR. https://www.holoniq.com/notes/global-education-technology-market-to-reach-404b-by-2025/ 

 

 

 

Though there is more aggressive scenario with $1T EdTech market estimation by 2026 and a 30% CAGR (with 11% of the education market achieve) due to radical post-COVID foreseeable changes occurred.

 

Pandemic regime 2020 influenced from 1.4 to 1.6 bn(7) students and 2.6 bn jobless, job-seeking or home-sitting workforce, and forced them online.

 

That unexpectedly formed additional 20-40% of the world population massive market - home student and distant learners. 

 

Even if post-pandemic trends smoothen the effect and make market growth more linear and feasible, customer retention rates allow for an over-optimistic outlook.

 

7 - https://www.weforum.org/agenda/2020/04/coronavirus-education-global-covid19-online-digital-learning/ 

 

 

1.3. Global EdTech market trends

 


The global pandemic led to an increase in demand for online education by 90% in the first few months of 2020, providing a rich opportunity for digital education suppliers to speed up the entering into the segment, and this trend will continue in 2021.

 

Among main EdTech market trends are:

 

- Public education is a key driver of digital transformation in the industry.


The supply of advanced technologies for traditional education will drive the growth of the digitalization, as well as cooperation of educational institutions with private companies, that will accelerate penetration of such digital tools and platforms.

 

- EdTech provide individual curriculum and verifiability instead of common standards


The current education system will gradually change to make the most of the advanced technologies, artificial intelligence and data science infiltrating the education process, and better meet the demands of the digital economy and the 4th industrial revolution, penetrating various industries. Artificial Intelligence will encourage personalized learning by allowing students to learn at their own pace, adapting content, testing assimilation rate, and measuring progress.

 

- Education standard paradigm shift


Until today, the knowledge paradigm could remain relevant for decades. Today, the “half-life” of academic knowledge is up to 2-5 years due to the rapid development and disruptions in IT and Hi-Tech. Information, textbooks and academic programs are increasingly becoming outdated very fast.


It creates army of lifelong learners in addition to students between 4 and 22 y.o. and gives room for competency-based education in multiple subject areas. To meet the growing demand for specific knowledge needs, traditional system must radically change and emerge partnerships with private education providers specializing in narrow fields.

 

- Content creation accessibility


Formerly, educational content and courseware was created solely by Universities and big publishing houses.
Today, creation of educational content is now more easily accessible for different knowledge distributors. A range of new online publishers and rental apps are now allowing for the publishing and sharing of content.

 

- The line between higher and corporate education is blurring, and even more between public and private education


There is huge potential for improvement of educational processes efficiency and enrollment rate increase in traditional education system thanks to adoption of flexible combination of on-premise and online education supported by advanced learning technologies.


At the same time, the era where public education dominated is over. Education will become a highly competitive market with a multi-billion customer base of lifelong learners.

 

- Successfully balanced digital education system in the country will bring the best return on GDP

 

- “The strongest brand in the world is not Apple or Mercedes-Benz or Coca-Cola. The strongest brands are MIT, Oxford, and Stanford” (8)

 

8 - The Coming Disruption Scott Galloway predicts a handful of elite cyborg universities will soon monopolize higher education. https://nymag.com/intelligencer/2020/05/scott-galloway-future-of-college.html 


That is why big-tech companies will eventually enter education. Now with post pandemic financing shortage and digitalization benefits, universities will be able to expand enrollment dramatically with support of tech companies as well. The tech company would be responsible for scaling, promotion, advertising and the online and digital infrustructure part. The university would be responsible for the accreditation, brand, faculty, skilled workforce and research works for corporates. That may eventually end up in building trillion dollars companies in the fields of Ed + Tech.

 

 

1.4. Social problem solving

 

Online learning can solve a number of current social problems. Such as student tuition debts, availability of education for disadvantaged families, access to high-qualified teachers in regions where the educational grade is poor, or teachers are not that much qualified.


There is a fulfilling of skills “gap” function of online learning for actual market and employers needs in terms of digital skills in different areas, where universities do not have opportunity yet to provide relevant education.

 

Moreover, digital assistants and various technology tools can provide more opportunities for students with disabilities, including distance learning in a comfortable environment, on a par with the class.

 

 

2. English as Second Language market research focused on the children segment

 

 

2.1. ESL Market Summary

 

 

- J’son & Partners Consulting estimated Global Language Learning market at $55 bn (or 21% of EdTech market) with 1,7 bn users’ audience in 2021.

 

- ESL Market is a largest part (80%) of Language Learning market with $ 44 bn size.

 

- Online ESL is estimated at $ 10 bn (or 22% of Total ESL market). ESL for children market is estimated at $3 bn which is 32% of Online ESL in 2021.

 

- One of the major factors assisting the growth of the global English language learning market is its adoption as a global language, as it is being spoken by almost 20% of the global population. The market is highly B2C dominated, with some cases of C2C presence showing up, where the platform acts as an enabler for students and teachers to interact.

 

- Another strongest market driver is accessibility of worldwide educational programs of world-class available online, as well as high demand for special STEM(9), IT and coding knowledges.

 

- Growing adoption of the online language learning apps, availability of short- and long-term pricing plans, and drop in internet data costs are some of the major factors supporting the growth of this segment.

 

9 - STEM - Science, Technology, Engineering, Mathematics 

 

 

Research Objectives:

 

- To analyze EdTech and ESL market drivers, trends and barriers.

 

- To estimate Language Learning Markets and English Language Learning Markets (ESL) – globally and in regions (Europe, APAC, Latin America and MENA).

 

- To analyze biggest online English Learning Schools.

 

- To analyze competitive landscape of online ESL companies in European countries.

 

- ESL – English-as-a-Second Language.

 

- ESL for Kids focused on 4 – 14 y. o.

 

J’son & Partners estimated English Language Learning Markets globally and in geographic regions (Europe, APAC, Latin America and MENA) and analyzed more than 90 global and local online schools operating on a basis of different business models, focused on a segment of children learning English online with a teacher. J’son & Partners also estimated TOP 6 countries with largest ESL markets.

 

J’son & Partners created a bottom up market revenue model which was checked top down. The model has estimations for:

 

- Total ESL learning market inclusive of offline and online,

 

- ESL online for adults and children,

 

- ESL online for children,

 

- and ESL online for children with a teacher. 

 

The model estimates a number of users and ARPU for each segment by country on a basis of  revenues and user numbers reported by the companies. 

 

The top down model takes into consideration the number of English learners by country, number of children, percentage of ESL from the EdTech markets, GDP, country spend on education, percent of education being digitalized. J’son & Partners collected and analyzed macroeconomics, country level market estimations, companies’ information, as well as supporting public materials and sources.

 

 

 

English Language Learning Market, 2021. ESL for Kids: Online-Schools and Trends

 

Table of Content

 


1.Education Technologies market size, drivers and trends

 

1.1. Global EdTech Market Size
1.2. Pandemic Impact as an unforeseen Game-Changer for EdTech
1.3. Global EdTech Venture Capital Investment in EdTech
1.4. Market segments and educational supply chain
1.5. EdTech suppliers and market segmentation
1.6. Global EdTech market trends
1.7. EdTech Market Size by Region, $ bn, 2020-2025

 

List of Figures

 

Figure 1. Global Education & Training Expenditure, USD Trillion
Figure 2. EdTech spend will nearly double in the next 5 years, USD Billion
Figure 3. Global EdTech market size, USD Billion
Figure 4. Growth of online learning Before-Corona and After-Dicease
Figure 5. Number of learners impacted by national school closures worldwide
Figure 6. Global Education Venture Capital Funding 2010-2020, USD Billion
Figure 7. Education cycle and supply chain

 


2. English as Second Language market research focused on the children segment

 

2.1. European Companies Analyzed (Alphabetical Order)
2.2. The number of ESL companies we analyzed in Europe
2.3. Companies in China
2.4. Companies in South Korea
2.5. Companies in India
2.6. Companies in Latin America
2.7. Companies in MENA
2.8. Companies in Russia
2.9. Companies in Germany
2.10. Companies in Poland
2.11. Companies in Spain
2.12. Companies in France
2.13. Companies in Italy
2.14. Companies in Turkey
2.15. Global EdTech, Language Learning and ESL Markets Breakdown, 2021
2.16. EdTech and ESL Markets by regions, 2018 and 2021
2.17. ESL Market Online + Offline (Adults and Children), 2021
2.18. EdTech Market Size by Region, $ bln, 2020-2025
2.19. APAC ESL Market Online + Offline (Adults and Children), 2021
2.20. APAC ESL Market Online + Offline (Adults and Children), $ mln / mln users
2.21. Lat America ESL Market Online + Offline (Adults and Children), 2021
2.22. MENA ESL Market Online + Offline (Adults and Children), 2021
2.23. Europe ESL Market Online + Offline (Adults and Children), 2021
2.24. ESL Market Online + Offline (Adults and Children)
2.25. Ranking of countries and regions by English skills, 2020
2.26. Global Insights of countries and regions by English skills
2.27. EdTech Market Summary
2.28. India – summary
2.29. Chinese competition
2.30. Top ESL market numbers
2.31. 100+ EdTech Companies Transforming Learning
2.32. Top Russia & CIS EdTech companies
2.33. ESL Market Structure
2.34. ESL Market Classification
2.35. ESL Market Pricing
2.36. ESL market price distribution
2.37. ESL Companies (online platform’s) commissions, min%- max%
2.38. ESL Global Market Trends
2.39. Online ESL Market Trends
2.40. ESL Market Barriers
2.41. Online ESL Schools Market Barriers
2.42. ESL Advanced Tech
2.43. ESL Advanced Education Technologies
2.44. ESL European Market
2.45. English Proficiency Index in Europe
2.46. Share of children 0-14 in Europe, % of country population
2.47. Share of English speakers in Europe by country
2.48. ESL Market size by country in Europe (online + offline), $ mln
2.49. ESL for children market size by country in Europe (online + offline), $ mln.
2.50. ESL for children market size by country in Europe (online), $ mln.
2.51. Online ESL Market Trends in Europe
2.52. Online ESL Schools European Market Barriers
2.53. Online ESL Schools European Market Barriers
2.54. Online ESL Schools European Market Barriers
2.55. Online ESL Schools European Market Barriers
2.56. Ranking by Number of Paying Students in APAC
2.57. Ranking by Number of Paying Students in Latin America
2.58. Ranking by Number of Paying Students in Middle East
2.59. Ranking by Number of Paying Students in Middle