Global and Russian SaaS-Solutions Markets in B2B Segment

May 2015

Analytical Report (full version)

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Analytical Report (full version)

Global and Russian SaaS-Solutions Markets in B2B Segment
Global and Russian SaaS-Solutions Markets in B2B Segment
May 2015

Global and Russian SaaS-Solutions Markets in B2B Segment

May 2015

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J’son & Partners Consulting presents brief results of the research: Global and Russian SaaS-Solutions Markets in B2B Segment.


Key Questions of the Research


Global and Russian market trends as well as the forecasts for corporate SaaS-solutions market had been researched. A lot of attention was paid to the current market state and perspectives of cloud SaaS-services market development.


A wide range of cloud apps had been studied, which usually are being classified by types of solution, such as analytical apps (BI), financial and accounting, apps for content management (CMS), for e-commerce, human capital management (HCM), enterprise recourse planning (ERP), client relationship management (CRM), product lifecycle management (PLM), project and portfolio management (PPM), apps for procurement management and distribution of resources, informational systems, and risk management systems and other types of solutions by industry. Besides, experts also examined so-called “vertical” solutions, which are presented on the Russian market and took into consideration the peculiarity of its industry.


The full version of the report contains over 200 different foreign and Russian solutions - offered to the end customer under SaaS model.


The Practical Value of the Research


  • For business – there is an overview of SaaS solutions by verticals and horizontals.
  • For service providers – there is a Russian and Global market estimations (from the “top”), competitive situation is also described.


Target Audience:


The research is aimed at cloud SaaS solutions’ providers and customers, apps’ developers, system integrators, venture and investment funds, start-ups and research agencies.


Brief Results of the Research


SaaS market remains the largest segment on the cloud services market in general. In accordance with IDC forecasts, 27.8% of global corporate apps will be based on SaaS model by 2018, it will generate $50.8 bln revenue in comparison with $22.6 bln and market share of 16.6% in 2013.


The following services widely use this model are the following: UC (Unified Communications), analytical, financial and accounting apps, apps for common work, CRM systems, e-commerce systems and also other horizontal and vertical solutions for B2B segment.


The increasing interest to the use of such types of solutions instead of on-premise solutions is due to the opportunity to cut the capital costs by replacing them on operational. The important factor, which influences the choice of SaaS, is the increasing trust for cloud solutions in general.



Russian SaaS market in the small business segment will reach 28 bln RUB by 2016. Currently, the growth rates of SaaS market overstep the global rates, according to the estimations of different analytical agencies. 


Companies, which offer financial, accounting, UC services as well as companies, which sale SaaS services via partnership programs, became market leaders in Russia in 2014 (SaaS Services). So-called vertical solutions for small and average business appear which take into consideration the industrial specifics of Russian market. Yearly growth rate of some companies, which offer such types of services in Russia, had reached over 200%.


Expert Opinion


In terms of the research, J'son & Partners Consulting’s specialists surveyed market players and found out what do they think about SaaS development in Russia.


– What main tendencies can you specify on the SaaS-solutions market in Russia?



Ilya Bublik

SKB Kontur, Head of Corporate Business Automatization Department



In the current economic situation companies’ sales decrease, which services are aimed at the development under the order and implementation of foreign solutions. As a result, companies, which main focus is import phase-out, increase their sales volume. As an example of such market I can name the software for call centers, where Naumen successfully competes with Cisco and Avaya.


The interest toward Russian developments is increasing. At the same time, market position for today – is “waiting”. As the rub is fastening its position, oil prices increase, and there are more and more talks about sanctions in Europe. In this situation, it is natural not to be in a hurry and don’t change the provider.


Cloud services are expanding and will go further. Exponential or close to it growth was shown by MoeDelo, MoiSklad, bitrix24, amoCRM, Kontur.Bughalteria, Kontur.Elba, Kontur.Diadok etc. I want to specify that this growth is not directly due to the current environment: rub’s depreciation and import phase-out. Cloud solutions are more convenient for small business in comparison with desktop solutions, as they provide an access to the app from any spot in the world and from any platforms – smartphone, tablet or stationary PC. Besides, cloud solutions provide a lot of other, “unseen” for client, necessary things: data safety, output capacity etc. In fact, the only thing that prevents the distribution of the cloud – some kind of inertia of thinking.


Besides, I think, combinations of software and services will be widely discussed and popular. Such as English language studies based on vimbox.com platform or accounting based on fingu.ru


– What are the key market drivers and deterrents for distribution of cloud services?


Gachko Dmitry

IT-Grad, CEO



In terms of the crisis, people are thinking if it is reasonable to invest into hardware, as this is not always the right decision from the point of business scalability. People are afraid that the volume of work will not be enough to fully upload the equipment, no need to say that the purchase of hardware in general require high capital costs and it has high level of depreciation. Moreover, after the rubles’ fall in comparison with USD exchange rate, which has direct influence on hardware’s price, people are ready to experiment with outsourcing. This process is on early stage, as there is still a psychological barrier in people’s heads.


In order to solve the problem – to invent a new bicycle or to use outsourcing - a lot of depend on subjective factor and ambitions of the management (for example, which are not ready to leave its IT-department workless, even putting economic efficiency behind). But the situation is changing proportionally with financial flow decrease.


I agree that sometimes it is the highest priority for some companies to keep everything within one company, despite the costs, but this is their choice. From the point of economy, obviously, it is more reasonable to use outsourcing companies at least because outsourcers are doing this better, from the professional point, as this is the source for their profit.


Due to the crisis and inability to forecast finances that can be spend on the IT development for a medium perspective, companies more and more often refuse from capital costs on the hardware with 2-3 years payback and choose more flexible solutions like lease of virtual infrastructure.


Detailed Results of the Research are Presented in the Full Version of the Report: Overview of the Global and Russian SaaS-Solutions Market in B2B Segment


Example of Report’s Content:

1. Resume

2. Introduction

3. Overview of the Global SaaS Market

3.1. By Revenue

3.2. By Number of Clients

3.3. Market Development Factors

4. Russian Market of Cloud SaaS Services: Estimation “on top”

4.1. By Revenue

4.2. By Number of Clients

4.3. Russian SaaS Market by Verticals

4.4. Estimation of Foreign SaaS Providers on Russian SaaS Market

5. Overview of SaaS-Solutions Types for B2B Segment

5.1. Analytical Systems

5.2. Financial and Accounting Systems

5.3. Content Management System (CMS)

5.4. Conference Management System (CMT)

5.5. Systems for E-commerce

5.6. Human Capital Management (HCM)

5.7. Enterprise Resource Planning (ERP)

5.8. Clients Relationship Management (CRM)

5.9. Product Lifecycle Management (PLM)

5.10. Project Portfolio Management (PPM)

5.11. Procurement and Allocation of Resources Management (PARM)

5.11.1. Supplier Relationship Management (SRM)

5.11.2. Supply Chain Management (SCM)

5.11.3. Warehouse Management System (WMS)

5.12. Computer Aided Design (CAD)

5.13. Treasury and Risk Management (TRM)

5.14. Master Data Management (MDM)

5.15. Other Systems

6. Conclusion


This Information Note is Prepared by J’son & Partners Consulting, We strive to provide factual and prognostic data that fully reflect the situation and are available to us before issuing the material. J’son & Partners Consulting reserves the right to revise the data after publication of new official information by the market players.


J’son & Partners Consulting presents brief results of the research: Global and Russian SaaS-Solutions Markets in B2B Segment.