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Russian Pay TV market in B2B segment. Results of 2019

May 2020

Analytical Report (full version)

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Analytical Report (full version)

Russian Pay TV market in B2B segment. Results of 2019
Russian Pay TV market in B2B segment. Results of 2019
May 2020

Russian Pay TV market in B2B segment. Results of 2019

May 2020

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J'son & Partners Consulting presents a summary of the results of a study regarding the Russian Pay TV market in the B2B segment in 2019.

 

Summary

 

The study analyzes subscriber base, revenue and ARPU of Russian Pay TV operators in the B2B segment.

 

The study highlights:

 

- Non-public broadcasting — TV broadcasting in places with a small number of visitors at a time (offices, clinics, betting offices, hairdressing salons, car washes and other service rooms, etc.). A special case of non-public broadcasting is TV broadcasting in hotel rooms.

 

- Public broadcasting — TV broadcasting in places with a large number of visitors at a time (bars, restaurants, fitness clubs, etc.).

 

Current market conditions and forecasts 

 

In 2018, the corporate segment of Pay TV market in Russia grew primarily due to the HoReCa segment (hotels, restaurants, cafes) before the start of the World Cup. In 2019, the main driver of the subscriber base growth was a complex service for offices (Internet, telephony, video surveillance and TV).

Each enterprise has its own characteristics regarding the consumption of Pay TV services.

 

1. Public broadcasting:

 

- Public catering and hotels. Television in the restaurant business is not something uncommon. It is widely spread in medium-priced establishments with several connected screens.

 

- Sports bars. In sports bars the presence of a large number of TV screens is one of the main features of attracting visitors.

 

- Gyms. Free-to-air TV is available in many gyms, but in high-price fitness centers paid channels can be one of the indicators of their high status.

 

2. Non-public broadcasting:

 

- Betting offices. Several sports events can be broadcast at the same time and therefore the bookmakers are interested in various offers.

 

- Hotel business. One of the features of large hotel chains is the fact that this service is only part of the overall hotel management system. Room cleaning control, technical service, integration with the reception management system and accommodation service, document management. All that is only part of the tasks that the unified hotel management system carries out. TV is part of such a management system.

 

- Offices. For the most part, TV screens in offices are connected to terrestrial TV, but if operators have interesting offers that include business channels, office owners may subscribe to Pay TV.

 

Structure of the Russian Pay TV market in the B2B segment by operators, 2019

In 2019 Rostelecom attracted 9,5 thousand new customers (more than any other Russian operator), which allowed the company to strengthen its leadership. Tricolor TV holds the second position. In total, the two leaders account for 60.1% of the total subscriber base, which repeats the overall situation in the B2C segment. Total revenue from the provision of Pay TV services in the B2B segment in 2019 amounted to 1.73 billion rubles. Traditionally, the cost of services for business clients is higher (ARPU in 2019 was 1374 rubles per month) than for private clients. Thus, the price of Pay TV in the B2B segment is almost 7 times higher than in B2C.

 

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This information note was prepared by the J'son & Partners Consulting. We work hard to provide factual and prognostic data that fully reflect the situation and available at the time of release. J'son & Partners Consulting reserves the right to revise the data after publication of new official information by individual players. 

 

Copyright © 2020, J'son & Partners Consulting. The media can use the text, graphics and data contained in this market review only using a link to the source of information - J'son & Partners Consulting or with an active link to the JSON.TV portal

 

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J'son & Partners Consulting presents a summary of the results of a study regarding the Russian Pay TV market in the B2B segment in 2019.