In terms of crisis, ruble’s depreciation, lack of access to foreign capital and decrease of population incomes force Russian telecom operators and IT companies to identify potential growth points and to optimize their activities.
Nowadays market of telecom services is one the most important sectors, crucially important for many industries of Russian economy and government operation. According to J’son & Partners Consulting, the volume of Russian telecommunication industry was 1.28 trillion RUB. in 2014.
The volume of exported telecom services was 49.3 bln RUB or 3.9 % of the market in general in 2013. The level of export-focus in the industry can be estimated as “low”. In general cost structure, costs on hard and software usually specified in telecom industry. Share of solutions, based on imported equipment and software is over 80% of the total consumed volume. Due to ruble’s depreciation, capital costs in rubles are increasing, which negatively influence the financial stability of telecom market participants.
The most important industry’s specialty is its service model with low elastic demand from the point of consumers. In these terms companies, which can effort operate without capital investments in short-term perspective, obviously will win.