J’son & Partners Consulting - Russian and Global Digital Content Market Development
J’son & Partners Consulting presents main results of the research: Russian and Global Digital Content Market Development, Results of 2013.
J’son & Partners Consulting estimations: segment of online segment took 15% of the global digital content market in 2013. Online video segment will be actively developing in the coming three years and will reach 18% of the digital content market by 2016. In Russia, this segment is on initial stage of development with only 7% of the Russian digital content market and its share will increase till 11% by 2016.
Description of the Global Online Video Market
According to Digital TV Research data, the share of online TV and video (of the global video market) was 8% in 2013. Share of this content is increasing, while share of Pay TV is falling down. According to Digital TV Research, share of Pay TV decreased from 98% in 2013 till 92% in 2013.
According to Digital TV Research, in 2013 the global online video market was 15.9 bln USD. Share of online video on digital content market will grow, and it will reach 25.5 bln USD by 2016.
By 2018, in 40 countries 510 mln HHs will watch TV and video online (for payment or with advertising model) that is 3 times more than the indicator of 2010 (182 mln HHs by Digital TV Research’s estimation). TV OTT sector is on top now: key market players are increasing their share on the market, expand the coverage territory; internet penetration rate in the world is also growing; development of new technologies – all of this, facilitates the development of OTT services.
The major segment in paid OTT services – is advertising segment, which took 46% of online video market in 2013. Subscription model is the second important one with 38% of the market. Despite the expansive popularity of such services as Netflix and Hulu Plus in North America, they remain unknown for the international surrounding. Nevertheless, subscription model will grow together with development of such services.
