European Audiovisual Observatory. On-demand: a new opportunity for film. Gilles Fontaine, EAO
Gilles Fontaine, Head of Department for Market Information, European Audiovisual Observatory.
Trends in the on-demand market: TV still rules but it is increasingly fragmented and children behave differently. Catch-up TV represents the bulk of «commercial» on-demand services. TV is resisting the advertising Internet migration. So far, VOD does not prevent the growth of pay-TV. Still, the customer base is growing fast. SVOD drives the VOD market.
