Matt Kissane, Landor: Telecom sector in Russia associates with first national brands
JSON.TV is publishing an interview with Matt Kissane, Strategy Lead in EMEA of Landor Assiciates. An interview took place 24 May in Moscow at press conference, devoted to 5 years anniversary of Landor in Russia and announcement its prediction “Next 5 years in branding”.
Matt talks about Russian clients, their specifics and current level of development in terms of brand strategies. Is there any difference between Landor clients in Russia and the rest of the world. Why the examples of VimpelCom and Sberbank are so prominent? How we can apply blockchain to brand strategy and why all players have to pay attention on it.
