Russian and Global Mobile Advertising Markets, Results of 2014 - J’son & Partners Consulting
J’son & Partners Consulting presents short results of the research: Russian and Global Mobile Advertising Markets, Results of 2014.
Global Mobile Advertising Market
Share of mobile advertising in 2014 was 23,3% and will reach 50,9% of Digital advertising market in the world by 2018 – (Data by emarketer).
In 2014, Mobile advertising market volume increased for 81,8% and was estimated in 32,65 bln.USD, that is almost ¼ of the Global digital advertising market volume in general .
Costs on mobile advertising in long-term perspective will grow, but starting 2014, market growth is slowing down due to the following fact - new mobile opportunities for advertising develop faster than companies’ demand on such type of advertising.
Figure 1. Global Mobile Advertising Market, 2012-2018
Mobile Advertising Market Volume, bln.USD
Mobile Advertising Share in the Total Volume of Digital Advertising Market
Format of display advertising (on-screen) is leading in the mobile advertising market structure – the largest market segment, which will remain in this status. Due to the increased sales of tablet PCs (key terminal for video advertising), we expect considerable growth of video advertising category.
